A recent Fournaise Group global marketing effectiveness study showed that 70% of CEO’s think marketers misunderstand (misuse) the business definition of terms like ROI and have lost trust in their ability to prove effectiveness of marketing spend to drive business goals. Most marketers are still …
The challenge in attributing value to your marketing mix has never been greater. Today, a variety of analytic solutions related to last touch attribution, statistical time series analysis, and market media planning tools is being used to optimize the marketing mix. Most of these solutions, however, fall short due …
Nate Silver has become a rock star. Data scientist has become a buzzword. The title itself has been butchered enough as it lacks specificity and can be perceived as a glorified pseudonym for a data analyst. Regardless of this, I see enterprises, business pundits and “pseudo” data savvy people talk and use it all …